Re: [mqtt] Re: [mqtt-comment] MQTT-SN update and candidate MQTT Logo review

[Stefan Hagen <stefan@dilettant.eu>]

Sorry for the noise, of course I got the #1 and #2 mapping wrong.
white (#1) bleeds on black and "cyan-like" (#2) on white background.

As I said, only subjective and optional feedback.

Best,
Stefan

Am 12.06.20 um 10:20 schrieb Stefan Hagen:
> Hi,
>
> I think #1 has aproblem on white background and #2 on black background.
> Both at the same "place" - top right of the "square" with the top cuts
> of the non "lila" outer circle part, as the color seems to bleed into 
> the background. Effect is at that position more prominent than at the 
> other "cuts".
>
> But, still my first impression rendering the PDF in Preview on Apple Mac 
> OS and a 2011 Macbook Pro was to look at that "defect" which is no 
> defect at all, but catches my eyes.
>
> The current logo in the same file avoids this "eye catcher" (due to the
> 3d like rendition of the gradients I guess.
>
> Please take this just as an optional feedback from my eyes directly
> to the designers - I am OK with all three renditions.
>
> I wonder, why the .ORG got dropped - is this a widening of scope for the 
> logo?
>
> All the best,
> Stefan
>
> Am 09.06.20 um 14:14 schrieb Ian Skerrett:
> > Hi Nick
> >
> > Thanks for the feedback.
> >
> > We will make the logos available in the common graphics file formats 
> > so people can easily use them.
> >
> > HiveMQ intends to assign ownership of the logos to OASIS. My 
> > expectation is that the OASIS trademarkÂguidelines will cover this 
> > logo. https://www.oasis-open.org/policies-guidelines/trademark
> >
> >
> > Ian
> >
> > On Mon, Jun 8, 2020 at 5:09 PM Nicholas Humfrey <njh@aelius.com 
> > <mailto:njh@aelius.com>> wrote:
> >
> > ÂÂÂ Good work!
> >
> > ÂÂÂ #1 looks better than #2 in my opinion!
> >
> > ÂÂÂ What formats will the new logo be made available in?
> >
> > ÂÂÂ Will there be a license assocated with the new logo?
> >
> >
> > ÂÂÂ nick.
> >
> >
> >
> > ÂÂÂ On 08/06/2020 18:33, Ian Skerrett wrote:
> > > ÂÂÂ Hello All,
> > >
> > > ÂÂÂ As Richard explained HiveMQ would like to suggest a new redesign
> > > ÂÂÂ of the MQTT logo.
> > >
> > > ÂÂÂ The MQTT logo is used throughout the industry as an identifier of
> > > ÂÂÂ the MQTT standard. Unfortunately the current logo was designed
> > > ÂÂÂ many many years ago and is looking a bit old. The current design
> > > ÂÂÂ doesnât present MQTT as the modern, innovative, de-facto IoT
> > > ÂÂÂ standard it has become.
> > >
> > > ÂÂÂ It is common practice for organizations to update their brand
> > > ÂÂÂ identifiers and logos. For this reason, HiveMQ would like to
> > > ÂÂÂ suggest an update to the MQTT logo. We would like the MQTT TC to
> > > ÂÂÂ approve concept #1 as the new official MQTT logo.
> > >
> > > ÂÂÂ There were three goals we wanted for the new redesign:
> > > ÂÂÂ 1. The new design needed to look similar to the existing logo so
> > > ÂÂÂ people who know MQTT will recognize the logo. As Richard
> > > ÂÂÂ mentioned, an evolution not a revolution.
> > > ÂÂÂ 2. The new design needs to use current graphic design concepts and
> > > ÂÂÂ look like a more modern logo.
> > > ÂÂÂ 3. The new design needs to be usable in different use cases, ie.
> > > ÂÂÂ small icon format, with/without the word mark, etc.
> > >
> > > ÂÂÂ Attached are two concepts that we feel achieve these goals. Our
> > > ÂÂÂ preference is for concept #1.
> > >
> > > ÂÂÂ I look forward to hearing the TC feedback and ideally approval of
> > > ÂÂÂ concept #1.
> > >
> > > ÂÂÂ Thanks
> > > ÂÂÂ Ian
> > >
> > > ÂÂÂ On Fri, Jun 5, 2020 at 12:34 PM Mr. Richard Coppen
> > > ÂÂÂ <coppen@uk.ibm.com <mailto:coppen@uk.ibm.com>> wrote:
> > >
> > > ÂÂÂÂÂÂÂ Hi,
> > >
> > > ÂÂÂÂÂÂÂ I Hope you are safe and well.
> > >
> > > ÂÂÂÂÂÂÂ Hopefully you've seen the fantastic feedback on the MQTT-SN
> > > ÂÂÂÂÂÂÂ webinar held this week. We attracted 894 registrations with
> > > ÂÂÂÂÂÂÂ 473 attending the session.
> > >
> > > ÂÂÂÂÂÂÂ As you are aware, the TC has taken a break while we get the
> > > ÂÂÂÂÂÂÂ MQTT-SN subcommittee got up and running and it's been a fair
> > > ÂÂÂÂÂÂÂ while since we've had the whole MQTT team together.
> > >
> > > ÂÂÂÂÂÂÂ During this time OASIS have opened a new swag store >
> > > ÂÂÂÂÂÂÂ https://www.redbubble.com/people/oasisopen/works/46186888 <
> > > ÂÂÂÂÂÂÂ This got the team at HiveMQ thinking about modernising the
> > > ÂÂÂÂÂÂÂ mqtt.org <http://mqtt.org> website and refreshing the MQTT logo.
> > >
> > > ÂÂÂÂÂÂÂ The HiveMQ team are now in a position to socialize some
> > > ÂÂÂÂÂÂÂ candidate logo designs for us to evaluate. The refresh is in
> > > ÂÂÂÂÂÂÂ the spirit of evolution rather than revolution, but the TC
> > > ÂÂÂÂÂÂÂ will need to approve formally any change to the logo.
> > >
> > > ÂÂÂÂÂÂÂ Hopefully everyone on the TC will be enthusiastic in
> > > ÂÂÂÂÂÂÂ supporting this initiative. However, it's important that we
> > > ÂÂÂÂÂÂÂ evaluate it carefully and everyone gets an opportunity to
> > > ÂÂÂÂÂÂÂ share their views and give feedback.
> > >
> > > ÂÂÂÂÂÂÂ Having spoken with Chet, I've put forward the following steps
> > > ÂÂÂÂÂÂÂ for us to manage the logo review approval.
> > >
> > > ÂÂÂÂÂÂÂ 1. Socialize this with the TC requesting evaluation and
> > > ÂÂÂÂÂÂÂ feedback for a period of at least two weeks.
> > >
> > > ÂÂÂÂÂÂÂ 2. Setup a TC meeting for the end of the evaluation period to
> > > ÂÂÂÂÂÂÂ review and address any feedback.
> > >
> > > ÂÂÂÂÂÂÂ 3. Vote to agree a ballot
> > >
> > > ÂÂÂÂÂÂÂ 4. HiveMQ contribute final artwork to OASIS as they own the
> > > ÂÂÂÂÂÂÂ MQTT brand.
> > >
> > > ÂÂÂÂÂÂÂ 5. Hold a simple majority ballot open to all members so that
> > > ÂÂÂÂÂÂÂ everyone has had a fair chance to review, feedback and approve.
> > >
> > > ÂÂÂÂÂÂÂ The exact ordering of steps might need adjusting. However, the
> > > ÂÂÂÂÂÂÂ first step would be to get some feedback on the logo ideas the
> > > ÂÂÂÂÂÂÂ HiveMQ team would like to put forward. You'll soon see an
> > > ÂÂÂÂÂÂÂ email to the TC from them asking for your thoughts and
> > > ÂÂÂÂÂÂÂ feedback. Please do take a moment to look, review and take part.
> > >
> > >
> > > ÂÂÂÂÂÂÂ Any questions, then please let me know.
> > >
> > >
> > > ÂÂÂÂÂÂÂ Best regards
> > >
> > >
> > > ÂÂÂÂÂÂÂ Richard
> > >
> > >
> > >
> > > ÂÂÂ --
> > > ÂÂÂ Ian Skerrett
> > > ÂÂÂ - HiveMQ Marketing
> > >
> > > ÂÂÂ email: ian.skerrett@hivemq.com <mailto:ian.skerrett@hivemq.com>
> > > ÂÂÂ web: www.hivemq.com <http://www.hivemq.com>
> > >     
> > > ------------------------------------------------------------------------
> > > ÂÂÂ HiveMQ | Ergoldinger Str. 2a | 84030 Landshut | Germany
> > > ÂÂÂ Registered as dc-square GmbH | Registergericht Landshut | HRB 8906
> > > ÂÂÂ Managing Directors: Christian GÃtz | Dominik Obermaier
> > >
> > >
> > > ÂÂÂ --
> > > ÂÂÂ Ian Skerrett
> > > ÂÂÂ - HiveMQ Marketing
> > >
> > > ÂÂÂ email: ian.skerrett@hivemq.com <mailto:ian.skerrett@hivemq.com>
> > > ÂÂÂ web: www.hivemq.com <http://www.hivemq.com>
> > >     
> > > ------------------------------------------------------------------------
> > > ÂÂÂ HiveMQ | Ergoldinger Str. 2a | 84030 Landshut | Germany
> > > ÂÂÂ Registered as dc-square GmbH | Registergericht Landshut | HRB 8906
> > > ÂÂÂ Managing Directors: Christian GÃtz | Dominik Obermaier
> > >
> > >
> > > ÂÂÂ --
> > > ÂÂÂ Ian Skerrett
> > > ÂÂÂ - HiveMQ Marketing
> > >
> > > ÂÂÂ email: ian.skerrett@hivemq.com <mailto:ian.skerrett@hivemq.com>
> > > ÂÂÂ web: www.hivemq.com <http://www.hivemq.com>
> > >     
> > > ------------------------------------------------------------------------
> > > ÂÂÂ HiveMQ | Ergoldinger Str. 2a | 84030 Landshut | Germany
> > > ÂÂÂ Registered as dc-square GmbH | Registergericht Landshut | HRB 8906
> > > ÂÂÂ Managing Directors: Christian GÃtz | Dominik Obermaier
> >
> >
> > --
> >
> > Ian Skerrett
> > - HiveMQ Marketing
> >
> > email: ian.skerrett@hivemq.com <mailto:ian.skerrett@hivemq.com>
> > web: www.hivemq.com <http://www.hivemq.com>
> > ------------------------------------------------------------------------
> > HiveMQ | Ergoldinger Str. 2a | 84030 Landshut | Germany
> > Registered as dc-square GmbH | Registergericht Landshut | HRB 8906
> > Managing Directors: Christian GÃtz | Dominik Obermaier


--
Stefan Hagen
read://shagen.de
talk: eventually