[Date Prev] | [Thread Prev] | [Thread Next] | [Date Next] -- [Date Index] | [Thread Index] | [Elist Home]
Subject: [xtm-wg] Notes of MARKETING committee teleconference
I volunteered to take notes of our conference call. Here are my notes. Andrius Kulikauskas ********************************* Main Decisions ********************************* - Paul Conn will set up an egroups poll. We need to know who will be there for the Special Interest Day, who can help with the Expert Panel, User Panel, Walkthrough. We also need to know who can help out during the week. Contact Dianne Kennedy or Pam Gennusa. - We've decided to save the "formal announcement" for Tuesday, when there will be Standards Updates for all of the groups, and there will be more press there. On the Special Interest Day, we'll just change our agenda so it's a "pre-announcement". - Infoloom, Empolis, and Mondeca have agreed to sponsor at $2,500 each for marketing XTM at the conference. So we'll have a kiosk at the pavillion, print out the spec, and have a poster and some printed materials. Having one more sponsor would make it possible to fund everything we want for the conference. Contact Paul Conn if you can sponsor. - Murray Altheim and Sam Hunting have been invited to be in the marketing committee. Jason Markos will contact them regarding the website. We wish to build on Murray's work. We wish the website to be "organic", revealing the activity behind the standard, it can be mostly "unpolished" material. - We've agreed to recommend use of the blue and green logo designed by IdeaAlliance. Jason Markos will notify the Authoring group of our recommendation and ask that any objections be made within one day. - Andrius Kulikauskas will ask Jack Park to put together main points and quotes for our press release, to be written by Daryl Grecich of IdeaAlliance. As a backup plan, Andrius will do this himself. - We recommend, for now, the creation of a TopicMap example based on Daniel Rivers suggestion of using Shakespare (Hamlet) so that different vendors can show the same map in different ways. ********************************* Contacts ********************************* Jason Markos, jsm@empolis.co.uk Acting Chair, Marketing Committee Dianne Kennedy, kennedy@xmlxperts.com, Pam Gennusa, pam@gennusa.u-net.com, coChairs, Special Interest Day Paul Conn, pconn@gca.org, IdeaAlliance, regarding sponsorship ********************************* Disclaimer ********************************* I have written down the names of the participants below. In some cases I did not recognize the people's voices or remember their names, I may have confused people, or left people out. Quotes are just meant to capture the spirit of the conversation, they may be inaccurate or misattributed. Andrius Kulikauskas ********************************* Teleconference Participants ********************************* Paul Conn Dianne Kennedy Jean Delahouse Jason Markos Adrian Rivers Andrius Kulikauskas Kal Ahmed ********************************* Notes of conversation ********************************* Dianne: My concern is to get the program for Special Interest Day in hand. A suggestion was Sam Hunting for the walkthrough, and for the Expert Panel: Eric Freese and Murray Altheim. I was going to write to ask who could help, who will be at the Special Interest Day. Andrius: We could have an egroups poll. Paul: I also want to know who would be there later in the week, and for sponsorship. Dianne: There is an opportunity to participate in a kiosk. Paul: The Idea Alliance pavillion. Jean: How much does that cost? Dianne: $3,000 Dianne: Hopefully we'll get at least four founding sponsors. Paul: Right now we need to get Jason: Empolis will at least commit to $2,500. If we can work out the money we need total. Paul: We'll need $3,000 for the booth presence, and if we have more we could produce brochures that we could hand out. Right now I have Empolis and Infoloom at $2,500 each. So we'll be able to include TopicMaps in the Pavillion, and have a brochure and sign. I'd like a decision on a logo. Dianne: Is the marketing committee happy with making the decision? Jason: The Knowledge Technologies flyer already has blue and green (designed by IdeaAlliance). Paul: But that was by accident. Dianne: The blue and green will look good in black and white. Jason: If you start with a blank sheet it will take a long time to agree. Paul: The different color emphasizes TM. Paul: The decision was camel case. Andrius: Do we agree on the blue and green? All agree. Jason: I'll contact Murray. Dianne: His logo is much more complex. Jason: Once I've spoken to Murray I will write to the Authoring group that this is what recommending and we need to know if there are any objections. Paul: And the objections need to be received within one day. Dianne: Does anybody have an objection to moving the announcement forward one day, when they will do press announcements for all of the standard? No objections. Dianne: Then I'll do that. I'll be in Europe starting tonight. I have to leave the call now. Paul: The standards update on Tuesday will be for everybody, and that's when the press will be there. It would fit in with everybody else's updates. Jason: We need to get somebody writing a press release. How has this been done in the past? Paul: If somebody from the group can provide the meat for the release, and a couple of quotes from people, we can have our people write the release. Jean: What kinds of quotes do you need? Paul: We need the important information to be put in the press release, our marketing people can wordsmith it, but they don't know what to say. Andrius: I recommend Jack Park. Paul: Can you contact him? Andrius: I'll contact him and I'll do it if he won't. Paul: The person is VP Daryl Grecich and his email dgrecich@gca.org and (703) 519-8190. Andrius: Poll for sponsorship? Paul: Better that people contact me one on one. Jason: So we have logo, press release, what about printing of the specification? What's the process? Paul: Assuming that we have the sponsorship, we may need more, we could print up the specification and have it available at the TopicMaps kiosk. We could have a simple paper cover. Paul: Four sponsors at $2,500 will let us do everything we want at the conference. I recommend that we focus on that right now for this immediate need. This includes booth space at the pavilion. Andrius: If all they do is work the exhibit hall, do they need to pay additional conference fees? Paul: I can work something out, how we might do that. Jean: Mondeca can $2,500 for this, and if we don't have to pay for the conference, we can add $1,000 more. Paul: After we get through this, the marketing committee needs to look for long term marketing plan and sponsorship plan. Jean: If we don't present the announcement in the afternoon, what will happen? Jason: Next is website. Paul: IdeaAlliance has a sample website. Murray has volunteered to build a website, apparently. Where is that hosted? Michele has agreed to donate the TopicMaps.Org to a website. IdeaAlliance could host it. Part of the sponsorship we raise could support that. Our groups are self funding. Andrius: Murray and Sam are going to split $30 a month to host it. Paul: Website falls in domain of marketing committee, I would recommend that Sam and Murray get brought into this process, Jason could talk to them. Decisions should be marketing decisions. Jason: I'll talk to them both about our options and I'll come back. Andrius: The simplest is to have them be in the marketing committee. Paul: I just sent an invitation to Murray, and I'll send one to Sam. We need to get that website built because it will be advertised. Jean: Can we make a link between TopicMaps.Org and what Murray has done so people can. Andrius: Do we want brochure style site, or better a "guts" site. Jason: I agree with the "guts", unpolished site. Paul: No reason why there can't be a link that takes visitors into more detail. If you take a look at the IdeaAlliance website you'll see the concept of simplicity where we put some basic information, we also have some current news, press releases. Jason: Why don't we agree to have Murray and Sam do a draft site so we have something to criticize and move forward. Paul: Have them host as well? Jason: I'll discuss with them. Adrian: If you need more input, Rivcom can help. Andrius: Dallas meeting - would like to have site be a topic map, but then would favor a particular vendor. So instead point to different sites how they show the same topic map. Jason: Can show map on the special interest day. Andrius: I can't tell if there's too much work or not. Jason: I'll talk to people who'd like to present. Andrius: We should talk to who's doing the map - Steve Pepper or Daniel Rivers (Shakespeare map). Paul: I'll have to bow out. I'll look at poster with logo, some literature, from time perspective we'll do what we can in terms of how glossy it will look, maybe just black and white. Jason: Could you mail some proofs to marketing. Paul: Yes Andrius: Can we say that we recommend using Shakespeare? Jason: Yes. Adrian: Maybe find a business example. Jason: In the short term we recommend a Shakespeare map. Jean: We have a classical music one, but if we have time, we'll do Shakespeare. Adrian: Any vendor can have space on the website with their examples. Any vendor can have space? Jason: It would be a good way to help sell sponsorship. Kal: I just joined in. Providing space won't be practical, and providing a pointer won't have much value. Jason: But this could be part of the sponsorship package. Kal: Links on a page is easier. Andrius: So, agreed, we're talking about links on a page. Jason: Maybe there will be a sponsor page,and then a link page for anybody in the field. Jean: I think we should separate between being sponsor and being linked. Jason: Let's see what we can do in the short term. Let's have expectations at the right level. Andrius: We'll build on what Murray has already done. We can slap a "cover sheet" on it and start having it as the TopicMaps.Org site. Jason: Yes, agreed. Agreed. Jason: We should speak in the next week as well. -------------------------- eGroups Sponsor -------------------------~-~> eLerts It's Easy. It's Fun. Best of All, it's Free! http://click.egroups.com/1/9699/1/_/337252/_/974403479/ ---------------------------------------------------------------------_-> To Post a message, send it to: xtm-wg@eGroups.com To Unsubscribe, send a blank message to: xtm-wg-unsubscribe@eGroups.com
[Date Prev] | [Thread Prev] | [Thread Next] | [Date Next] -- [Date Index] | [Thread Index] | [Elist Home]
Powered by eList eXpress LLC