[xtm-wg] RE: [xtm-mktg] Notes of MARKETING committee teleconference

["Pam Gennusa" <pam@gennusa.u-net.com>]

Hello All

Sorry I missed the meeting. Please sign up Ontopia as a founding sponsor as
well! :-)

Cheers,
Pam

> -----Original Message-----
> From: Andrius Kulikauskas [mailto:ms@ms.lt]
> Sent: Thursday, 16 November, 2000 5:43 PM
> To: xtm-wg@egroups.com; xtm-mktg@egroups.com
> Subject: [xtm-mktg] Notes of MARKETING committee teleconference
>
>
> I volunteered to take notes of our conference call.  Here are
> my notes.
> Andrius Kulikauskas
>
> *********************************
> Main Decisions
> *********************************
>
> - Paul Conn will set up an egroups poll.  We need to know who will be
> there for the Special Interest Day, who can help with the
> Expert Panel,
> User Panel, Walkthrough.  We also need to know who can help out during
> the week. Contact Dianne Kennedy or Pam Gennusa.
> - We've decided to save the "formal announcement" for Tuesday, when
> there will be Standards Updates for all of the groups, and
> there will be
> more press there.  On the Special Interest Day, we'll just change our
> agenda so it's a "pre-announcement".
> - Infoloom, Empolis, and Mondeca have agreed to sponsor at $2,500 each
> for marketing XTM at the conference.  So we'll have a kiosk at the
> pavillion, print out the spec, and have a poster and some printed
> materials.  Having one more sponsor would make it possible to fund
> everything we want for the conference.   Contact Paul Conn if you can
> sponsor.
> - Murray Altheim and Sam Hunting have been invited to be in the
> marketing committee.  Jason Markos will contact them regarding the
> website.  We wish to build on Murray's work.  We wish the
> website to be
> "organic", revealing the activity behind the standard, it can
> be mostly
> "unpolished" material.
> - We've agreed to recommend use of the blue and green logo designed by
> IdeaAlliance.  Jason Markos will notify the Authoring group of our
> recommendation and ask that any objections be made within one day.
> - Andrius Kulikauskas will ask Jack Park to put together main
> points and
> quotes for our press release, to be written by Daryl Grecich of
> IdeaAlliance.  As a backup plan, Andrius will do this himself.
> - We recommend, for now, the creation of a TopicMap example based on
> Daniel Rivers suggestion of using Shakespare (Hamlet) so that
> different
> vendors can show the same map in different ways.
>
> *********************************
> Contacts
> *********************************
>
> Jason Markos, jsm@empolis.co.uk   Acting Chair, Marketing Committee
> Dianne Kennedy, kennedy@xmlxperts.com,  Pam Gennusa,
> pam@gennusa.u-net.com, coChairs, Special Interest Day
> Paul Conn, pconn@gca.org, IdeaAlliance, regarding sponsorship
>
> *********************************
> Disclaimer
> *********************************
>
> I have written down the names of the participants
> below.  In some cases I did not recognize the people's voices or
> remember their names, I may have confused people, or left people out.
> Quotes
> are just meant to capture the spirit of the conversation, they may be
> inaccurate or misattributed.  Andrius Kulikauskas
>
> *********************************
> Teleconference Participants
> *********************************
>
> Paul Conn
> Dianne Kennedy
> Jean Delahouse
> Jason Markos
> Adrian Rivers
> Andrius Kulikauskas
> Kal Ahmed
>
> *********************************
> Notes of conversation
> *********************************
>
> Dianne: My concern is to get the program for Special Interest Day in
> hand.
> A suggestion was Sam Hunting for the walkthrough, and for the Expert
> Panel: Eric Freese and Murray Altheim.
> I was going to write to ask who could help, who will be at the Special
> Interest Day.
> Andrius: We could have an egroups poll.
> Paul: I also want to know who would be there later in the
> week, and for
> sponsorship.
> Dianne: There is an opportunity to participate in a kiosk.
> Paul: The Idea Alliance pavillion.
> Jean: How much does that cost?
> Dianne: $3,000
> Dianne: Hopefully we'll get at least four founding sponsors.
> Paul: Right now we need to get
> Jason: Empolis will at least commit to $2,500.  If we can work out the
> money we need total.
> Paul: We'll need $3,000 for the booth presence, and if we have more we
> could produce brochures that we could hand out.
> Right now I have Empolis and Infoloom at $2,500 each.  So
> we'll be able
> to include TopicMaps in the Pavillion, and have a brochure and sign.
> I'd like a decision on a logo.
> Dianne: Is the marketing committee happy with making the decision?
> Jason: The Knowledge Technologies flyer already has blue and green
> (designed by IdeaAlliance).
> Paul: But that was by accident.
> Dianne: The blue and green will look good in black and white.
> Jason: If you start with a blank sheet it will take a long time to
> agree.
> Paul: The different color emphasizes TM.
> Paul: The decision was camel case.
> Andrius: Do we agree on the blue and green?
> All agree.
> Jason: I'll contact Murray.
> Dianne: His logo is much more complex.
> Jason: Once I've spoken to Murray I will write to the Authoring group
> that this is what recommending and we need to know if
> there are any objections.
> Paul: And the objections need to be received within one day.
> Dianne:  Does anybody have an objection to moving the announcement
> forward one day, when they will do press
> announcements for all of the standard?
> No objections.
> Dianne: Then I'll do that.  I'll be in Europe starting
> tonight.  I have
> to leave the call now.
> Paul: The standards update on Tuesday will be for everybody,
> and that's
> when the press will be there.  It would fit in with
> everybody else's updates.
> Jason: We need to get somebody writing a press release.  How has this
> been done in the past?
> Paul: If somebody from the group can provide the meat for the release,
> and a couple of quotes from people, we can have our
> people write the release.
> Jean: What kinds of quotes do you need?
> Paul: We need the important information to be put in the
> press release,
> our marketing people can wordsmith it, but they don't
> know what to say.
> Andrius: I recommend Jack Park.
> Paul: Can you contact him?
> Andrius: I'll contact him and I'll do it if he won't.
> Paul: The person is VP Daryl Grecich and his email
> dgrecich@gca.org and
> (703) 519-8190.
> Andrius: Poll for sponsorship?
> Paul: Better that people contact me one on one.
> Jason: So we have logo, press release, what about printing of the
> specification?  What's the process?
> Paul:  Assuming that we have the sponsorship, we may need
> more, we could
> print up the specification and have it available at
> the TopicMaps kiosk.  We could have a simple paper cover.
> Paul: Four sponsors at $2,500 will let us do everything we want at the
> conference.  I recommend that we focus on that right
> now for this immediate need. This includes booth space at the
> pavilion.
> Andrius: If all they do is work the exhibit hall, do they need to pay
> additional conference fees?
> Paul: I can work something out, how we might do that.
> Jean: Mondeca can $2,500 for this, and if we don't have to pay for the
> conference, we can add $1,000 more.
> Paul: After we get through this, the marketing committee needs to look
> for long term marketing plan and sponsorship plan.
> Jean: If we don't present the announcement in the afternoon, what will
> happen?
> Jason: Next is website.
> Paul: IdeaAlliance has a sample website.  Murray has volunteered to
> build a website, apparently.  Where is that hosted?
> Michele has agreed to donate the TopicMaps.Org to a website.
> IdeaAlliance could host it.  Part of the sponsorship we raise
> could support that.  Our groups are self funding.
> Andrius: Murray and Sam are going to split $30 a month to host it.
> Paul: Website falls in domain of marketing committee, I would
> recommend
> that Sam and Murray get brought into this process,
> Jason could talk to them.  Decisions should be marketing decisions.
> Jason: I'll talk to them both about our options and I'll come back.
> Andrius: The simplest is to have them be in the marketing committee.
> Paul: I just sent an invitation to Murray, and I'll send one
> to Sam.  We
> need to get that website built because it will be
> advertised.
> Jean: Can we make a link between TopicMaps.Org and what
> Murray has done
> so people can.
> Andrius:  Do we want brochure style site, or better a "guts" site.
> Jason: I agree with the "guts", unpolished site.
> Paul: No reason why there can't be a link that takes visitors
> into more
> detail.  If you take a look at the IdeaAlliance website you'll see the
> concept of simplicity where we put some basic information, we
> also have
> some current news, press releases.
> Jason: Why don't we agree to have Murray and Sam do a draft site so we
> have something to criticize and move forward.
> Paul: Have them host as well?
> Jason: I'll discuss with them.
> Adrian: If you need more input, Rivcom can help.
> Andrius:  Dallas meeting - would like to have site be a topic map, but
> then would favor a particular vendor.  So instead point to different
> sites how they show the same topic map.
> Jason: Can show map on the special interest day.
> Andrius: I can't tell if there's too much work or not.
> Jason: I'll talk to people who'd like to present.
> Andrius: We should talk to who's doing the map - Steve Pepper
> or Daniel
> Rivers (Shakespeare map).
> Paul: I'll have to bow out.  I'll look at poster with logo, some
> literature, from time perspective we'll do what we can in terms of how
> glossy it will look, maybe just black and white.
> Jason: Could you mail some proofs to marketing.
> Paul: Yes
> Andrius: Can we say that we recommend using Shakespeare?
> Jason: Yes.
> Adrian: Maybe find a business example.
> Jason: In the short term we recommend a Shakespeare map.
> Jean: We have a classical music one, but if we have time, we'll do
> Shakespeare.
> Adrian: Any vendor can have space on the website with their examples.
> Any vendor can have space?
> Jason: It would be a good way to help sell sponsorship.
> Kal: I just joined in.  Providing space won't be practical, and
> providing a pointer won't have much value.
> Jason: But this could be part of the sponsorship package.
> Kal: Links on a page is easier.
> Andrius: So, agreed, we're talking about links on a page.
> Jason: Maybe there will be a sponsor page,and then  a link page for
> anybody in the field.
> Jean: I think we should separate between being sponsor and
> being linked.
> Jason: Let's see what we can do in the short term.  Let's have
> expectations at the right level.
> Andrius: We'll build on what Murray has already done.  We can slap a
> "cover sheet" on it and start having it as the
> TopicMaps.Org site.
> Jason: Yes, agreed.
> Agreed.
> Jason: We should speak in the next week as well.
>
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