Re: [ubl] Oval logo proposal from Andrea

[Kenneth Bengtsson <kbengtsson@efact.pe>]

Hi Ken

Of the two I like the one with ISO on top the most. It would also be interesting to see if anyone could come up with a less retro-style logo as suggested by Todd and Jon, and I like the "UBL Ready" style of logos as well (albeit that specific logo is painfully close to ISO's logo). 

I stumbled upon this: https://www.iso.org/iso-name-and-logo.html

Are we sure that we are allowed to use "ISO" in logo name and branding?

/Kenneth



ïOn 11/26/19, 1:28 PM, "ubl@lists.oasis-open.org on behalf of G. Ken Holman" <ubl@lists.oasis-open.org on behalf of gkholman@CraneSoftwrights.com> wrote:

    Attached is an SVG version and a PNG version of Andrea's proposal as 
    I interpreted it in two ways.
    
    With OASIS on top, the ISO/IEC text intersects with the globe.
    
    The alternate is with ISO/IEC on top, as the numbers can be made to 
    fit outside of the globes entirely and nest in between.
    
    This addresses my concerns about external fills not having a boundary 
    (that I had fixed with the dumbbell approach), and it preserves the 
    original UBL logo.
    
    Personally, I prefer black and white to the versions with the two 
    OASIS colours. But if someone wants me to mock that up, just let me know.
    
    Feedback welcome!
    
    . . . . . . Ken
    
    At 2019-11-24 19:52 +0100, Andrea Caccia wrote:
    >Dear all,
    >as a follow up to the request for contributions about the logo 
    >please find attached a very poor graphical proposal that hopefully 
    >can give an idea of what I have in mind.
    >There are some empty spaces (left when moving the "OASIS" and 
    >"ISO/IEC..." texts); using the original UBL logo as a basis (instead 
    >than starting from the Ken's proposal) can solve the issue.
    >I think that using a non-white plain color for the background (as 
    >one of the last Ken's proposals) reduces the impact of the logo and 
    >can create issues when the logo is put on other backgrounds  or 
    >close with other logos.
    >The main goal of the big white ellipsis is to maintain distinguished 
    >and identifiable the logo in as many contexts as possible. Outside 
    >the ellipsis it should be transparent (I could not do it with the 
    >simple graphical tool I used).
    >
    >Possible variants: make the "OASIS" text bigger and/or the 
    >"ISO/IEC..." smaller to balance better; use the "OASIS blue color" 
    >for the 3 texts or for the whole logo (keeping a white background).
    >
    >Andrea