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Subject: RE: [soa-rm] Architectural Scope of Reference Model

I like the term publication - fits in well with the publish-find-bind, and
captures the essence of what is being done by the service provider.   

-----Original Message-----
From: Rex Brooks [mailto:rexb@starbourne.com] 
Sent: Monday, April 11, 2005 9:49 PM
To: Duane Nickull; Francis McCabe
Cc: Ken Laskey; Chiusano Joseph; scott@justiceintegration.com;
Subject: Re: [soa-rm] Architectural Scope of Reference Model

I have held off commenting on the term advertising simply because I 
am biased, due to my long involvement with the practice of 
advertising as an art director and designer. I convinced myself that 
this different context in some way disqualified  my understanding of 
the term due to my involvement in the commercial context. However, 
having thought about it more, I think I should go ahead and say I 
have two point in relation to this term.

1. The definition of Advertising as a commercial practice as I 
understood it has always been: Communication of messages with the 
intent of obtaining favorable consideration for the party seeking 
such consideration.

2. I think the term Publication is more accurate since that the 
Service Provider is actually doing: providing public information 
about the availability of the service.


At 2:27 PM -0700 4/11/05, Duane Nickull wrote:
>Discovery is described in the WSA from W3C in section very well.
>"There are various means by which discovery can be performed. 
>Various things - human end users or agents - may initiate discovery. 
>Requester entities may find service descriptions during development 
>for static binding, or during execution for dynamic binding. For 
>statically bound requester agents, using discovery is optional, as 
>the service description might be obtained in other ways, such as 
>being sent directly from the provider entity to the requester 
>entity, developed collaboratively, or provided by a third party, 
>such as a standards body."
>For something to be discovered, it must first be in a format that 
>allows discovery to happen. That is the act of advertising it. 
>Discovery happens ONLY after something is available to be discovered.
>Francis McCabe wrote:
>>Is discovery of the essence or advertising? If I discover how to 
>>use your service by some kind of reverse engineering -- you did not 
>>advertise it but I discovered it -- and can therefore use it!
>Senior Standards Strategist - Adobe Systems, Inc. - http://www.adobe.com
>Vice Chair - UN/CEFACT Bureau Plenary - http://www.unece.org/cefact/
>Adobe Enterprise Developer Resources  - 

Rex Brooks
President, CEO
Starbourne Communications Design
GeoAddress: 1361-A Addison
Berkeley, CA 94702
Tel: 510-849-2309

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